Online Survey

The survey reached 426 community members from December 2021 to June 2022.

What do you like best about the 10th Avenue Area? 

• 20% of respondents do not like 10^th Avenue as they find it congested, often unsafe and blighted.
• 95% of responses received in Spanish found 10th Avenue convenient for shopping and access to services near their residence.
• 60% English responses found it convenient for shopping and services near their residents

What would you like to change? 

• Hardscape Improvements including traffic calming, improved lighting and crosswalks
• Address safety issues
• Intersection Improvements especially at baseline, Main, Maple and Oak Streets
• Improvements to Shute Park especially around Aquatic Center
  
  

Focus Groups

The City conducted several focus groups with business owners, property owners and residents along the corridor. Business and property owners were asked to share their opinions about challenges, barriers, and opportunities for helping them be successful both for business operations and also building site and public area improvements.

Suggestions included: 

• Create branding for the area 
• Create a strategy for incentives 
• Develop more affordable housing
• Provide security and safety for businesses, customers and residents
• Develop a strategy to manage traffic
• More community services including low-cost clinics, academic tutoring, and therapy

Visioning Workshops

The City held three in-person Visioning Workshops for residents, property owners, and business owners to share their voices on an ideal 10th Avenue/Avenida Diez.

Common Themes:

• Nature
• Built environment 
• Community
• Local economy 

Pop-Up Events at Super Mercado Paisano and M&M Market

The pop-up events included a model and two boards with several images of opportunities to select preferences. Participants were given three sticky dots per person and asked to place them on the images they liked most.

Highest preference for:

• Splashpads
• Lighted crosswalks
• Specialty street lighting

We Heard: 

• 10th Avenue is considered a convenient area for shopping and accessing services.
  
  
• Enhancements are needed to improve pedestrian comfort and safety, especially for kids.
  
  
• There is a strong desire for increased celebration and recognition of Latino culture.
  

The Community Cares Deeply About:

Connection With Nature

Walking Trails, garden beds, parks, water elements, animals, birds, play areas, and sidewalk trees

Comfort and Safety

Walkability, safe crossings, wider sidewalks, street lighting, reduced traffic, and reduced vehicle speed

Community

Celebration of cultures, arts, festivals, gathering spaces, social and clinic services

Local Economy

Affordable housing, active night life, food trucks, anti-displacement strategy

Moving forward, all projects and programs on 10th Avenue will align with one of more of these core community focus areas. 

View project timeline infographic

Stage 1 - Visioning (Complete)

• Engage stakeholders
• Document community values and goals for the neighborhood

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Stage 2 – Develop Concepts (Current/Ongoing)

• Develop concept plans and programs for improvements
• Deliver community an actionable list of project and policy idea
• Complete short-term projects and programs identified by the community in Stage 1. 

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Stage 3 – Present and Confirm (Fall/Winter 2022)

• Present draft design and policy ideas to community for feedback
• Deliver engagement and visioning recap

Stage 4 – Refine Concepts

• Refine design and policy ideas based on community feedback
• Forward short-term implementation projects 

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Stage 5 – Prioritize and Advance

• Determine which ideas will be advanced and implemented through community feedback. 

Project Goals

1. Preserve neighborhood character and “sense of place”.
2. Enhance safety and inclusion for bikes and pedestrians.
3. Explore ideas to enhance this neighborhood as a destination area.
4. Engage the public, allowing community visions to drive the outcome.

Project Guiding Principles

• Economic Vitalization
• Diversity, Equity, and Inclusion
• Safety
• Environmental Sustainability
• Health and Well-Being